We're an independent branding and marketing firm founded by veteran brand consultant Lee Rafkin

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    Every touch point has the power and potential to build your brand

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    25 years of experience on the client side, at global brand consultancies, and in independent practice

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  • "Lee is a strategic thinker who delivers work on par with the biggest consulting organizations. I've hired him at The Mills Corporation and Chicago Tribune Companies for multiple engagements, knowing his work will be great, and that he will connect with even the most discerning corporate audience. I highly recommend him."

    Julia Vander Ploeg, VP Digital, McDonalds

"A brand is a story that is always being told."
- Scott Bedbury, CMO Nike

  • "Lee was hired to run a Brand Council for all of our Latin American networks at Discovery. Working with network heads, programmers, marketers, researchers and creatives over a two year period, he completely repositioned two of our cable networks, tackled the regionalization of our brands in Brazil and Mexico, established guidelines for product licensing in Latin America, and helped us respond to competitive threats by NatGeo. Lee has a sharp mind and gets things done. He is also one of the best communicators I've ever seen. He trained our junior people and galvanized our senior team like no one else."

    Luisa Valor Casali, SVP Marketing & Communications, AMC Networks Latin America

"Authentic brands don't come from marketing cubicles. They're built from the heart.”
- Howard Schultz, CEO Starbucks