About Us Our Founder Our Team Services Why Work With Us
Featured Work Naming
Client List Testimonials
 

Agile Creative Strategic Fast Global Innovative Persuasive Insightful Trusted Unmatched Smart Thinking

 

We’re an independent strategy, branding and communications firm. We elevate brands with smart thinking, bold creativity, and engaging storytelling.

RBC - Home Banner.png
RBC - MAC Feature Final.png

Mac Cosmetics

Positioning MAC for global success

Learn More →
RBC - OUTFront Feature-05.png

OUtfront Media

Rebranding an advertising trailblazer

Learn More →
RBC - Featured Work-05 2.png

GILCHRIST HOSPICE CARE

Establishing a national leader in end of life care

learn more →
Rafkin Brand Consulting - Light Pattern White Background-01.png

Clients

We work with the best

view all clients  →
RBC - Global Reach Background-12.png
RBC - Green Quotes OL-17.png

Lee is one of our industry’s leading brand consultants. He created the perfect name, brand strategy, and logo that positions us as a forward-looking leader that always strives to be out in front. He is smart, capable, and highly respected.

Jeremy Male

Chief Executive Officer, OUTFRONT Media

RBC - Teal Scatter Squares-39.png

Recent insights

view all  →
Featured
Five Key Branding Trends from 2023
Five Key Branding Trends from 2023

2023 was a challenging year for marketers and brands. Here are five key trends I encountered this year…

Read More →
The Great Equalizer
The Great Equalizer

It's challenging for smaller companies to break out and compete, especially at the regional and national level. However, there is one great equalizer that levels the playing field, by helping smaller OOH brands look, act, and feel bigger…

Read More →
Rafkin Brand Consulting wins prestigious Silver Davey Award
Rafkin Brand Consulting wins prestigious Silver Davey Award

Rafkin Brand Consulting announced today that it has won a prestigious Silver Davey Award for its website from the Academy of Interactive & Visual Arts (AIVA) in New York City.

Read More →
Rafkin Brand Consulting - Light Pattern White Background-01.png