https://www.rafkin.com/insight daily 0.75 2020-09-14 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1601654708987-70Y4ENFMQU4XCHF653Z6/Rafkin+-+Insight+Banner.png Insight Posts https://www.rafkin.com/insight/five-key-branding-trends-2023 monthly 0.5 2023-12-21 https://www.rafkin.com/insight/great-equalizer monthly 0.5 2023-12-21 https://www.rafkin.com/insight/davey-award-2021 monthly 0.5 2023-05-19 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/606b7800-7c55-4929-bfa5-795ab04ccc00/Rafkin+-+Davey+Award+v2-04.png Insight Posts - Rafkin Brand Consulting wins prestigious Silver Davey Award - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rafkin.com/insight/walk-the-talk monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597805889605-QYYGSQW0FW1KUWKZT84J/Old+Brand+Mascots Insight Posts - Walk the Talk Brand mascots from another era – 2020 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597805948219-8II6IAK0AVOCH0M0EEV8/image-asset.jpeg Insight Posts - Walk the Talk Crayola Crayons ‘Colors of the World,’ 2020 https://www.rafkin.com/insight/brands-roadmap monthly 0.5 2020-10-23 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597805408544-URJTRIT03GGIMXH940XE/Chuck+E+Cheese.jpg Insight Posts - Brands Are a Roadmap  Chuck E. Cheese brand enthusiasts https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597805659112-QT1NK0VOZ2FN5BHZ337N/image-asset.jpeg Insight Posts - Brands Are a Roadmap  https://www.rafkin.com/insight/underdogs monthly 0.5 2020-10-23 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597805034138-K49IVL89FN0BY0KNEQJP/Underdog.jpg Insight Posts - Embrace Your Inner Underdog!  “Underdog” TV series (1964‐1973) https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597804740282-0VGNS0COSU5HKHM90EQL/Avis+Manifesto.jpg Insight Posts - Embrace Your Inner Underdog!  Avis print advertisement (1963) https://www.rafkin.com/insight/consumer-is-king monthly 0.5 2020-09-14 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599518511056-NSIVO00FNEL94X1PLLYE/Hierarchy+Needs.png Insight Posts - The Consumer is King Maslow’s Hierarchy of Needs https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599518543034-USMGF23LCETV9JS7NB79/WSJ+Consumer.png Insight Posts - The Consumer is King September 15, 2008 https://www.rafkin.com/insight/on-the-move monthly 0.5 2020-09-14 https://www.rafkin.com/insight/pivot-with-purpose monthly 0.5 2020-09-23 https://www.rafkin.com/insight/brands-troubled-times monthly 0.5 2020-09-07 https://www.rafkin.com/insight/oaaa-real-video monthly 0.5 2020-09-24 https://www.rafkin.com/insight/feel-the-real monthly 0.5 2020-09-22 https://www.rafkin.com/insight/1-million-1-day monthly 0.5 2020-09-21 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599517331392-LVKJS5OWVSN4XKYUJBHJ/Xanadu+-+Snowboarder.jpg Insight Posts - How I spent $1 million in a single day https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599517331250-PS07TIEAIGUCMCCKIMHI/Xanadu+-+Christie+Brinkley.jpg Insight Posts - How I spent $1 million in a single day https://www.rafkin.com/insight/simplify-health-care monthly 0.5 2020-09-22 https://www.rafkin.com/insight/category/Brands+Matter monthly 0.5 https://www.rafkin.com/about daily 0.75 2020-07-29 https://www.rafkin.com/about-us daily 0.75 2024-11-25 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1612826201242-MN2HPFC91RWZT2PF4ELE/Rafkin%2BBrand%2BConsulting%2B-%2BKarin%2BLoglisci.jpg About - Karin Loglisci Creative Director https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599229073607-0UIRZ0T67BAGV86HRWZN/RBC+-+Featured+Work+AOL+Web.png About - Creating a breakthrough internet brand for China https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597599717013-R9ER8VU46B2CZGKF2RFU/RBC+-+Square+Combo+White+Opaque-11.png About - FeaturedWork https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598285141496-KE2GVSXC8TEV7UOPOVGW/RBC+-+About+Feature+GEOPATH.png About - Rebranding an industry standard https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1603388163128-X625UPOS26Y0P7FJ88WK/RBC+-+North+South+America+Globe-02.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598052355861-VKSGDHCV85UM3NLF9E1U/RBC+-+Globe+Cities-03.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598052384392-GGQZ4RXXBCL9DUECXFPY/RBC+-+Globe+Cities-04+%281%29.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597681754283-EEDQ3AV3Q4XEKVG1RYKM/RBC+-+Green+Quotes+OL-17.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1601654643981-9DN5VKD2KYLFFGECH0UF/Rafkin+Brand+Consulting+-+Meet+Founder+Preview.png About - Meet our Founder Lee Rafkin is an accomplished branding expert, marketing strategist, and communications professional, with proven global experience creating, building, and leading successful brands. https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598281595337-Z804369B7YQZO309O41R/RBC+-+Our+Why-32.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1603141578347-OTBSGFE1ZXUG6OKZI3YJ/RBC+-+Our+Why+Final-35.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1603141617018-7E74LPXZPSJ44JI9CSWY/RBC+-+Our+Why+Final-34.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598280653150-56I83XV0G91QREDEOT7P/RBC+-+Our+Why-31.png About - Global Insight We’ve worked in most major markets and bring global insight to every project, no matter how small. We’ve rebranded a bank in Brazil; launched an Internet brand in China; ‘glocalized’ beauty and cosmetic brands in Russia; launched a line of medical nutrition formula’s in London, Shanghai and Mexico City; rebranded cable TV networks across Latin America; launched a financial news network in Europe, Japan, and India; evaluated strategic acquisitions in Paris; identified the consumer journey for beauty and skin care products in department stores worldwide; led innovation workshops across Europe; and developed a global licensing strategy for the world’s most coveted automotive brand. We understand how globalization impacts consumers, brands, and markets. https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598282099248-QNYLB90VDABXBVU23Z5U/image-asset.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1603144253908-WW89K2LETX5P9MBMMFV9/RBC+-+View+Our+Work+v2-31.png About View more of our work → https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597619676543-V8F0F102YS9F29YNHEOP/RBC+-+Global+Reach+Background-12.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598195618221-XYGYZQGV9UJQO9WLZCD6/RBC+-+About+Banner+v2-29.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597797905944-V16L09DGF6SGM6PD16PL/RBC+-+Teal+Pattern+Background+Web.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597586944246-8AHJM91T9MU4YQ9B5OWI/Rafkin+Brand+Consulting+-+Light+Pattern+White+Background-01.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599773637388-YH7U0JQWCY6SG8LKPQHI/RBC+-+Purple+Line+Squares-37.png About https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599936169240-5A51ENINBFC8121K7Q65/RBC+-+Teal+Scatter+Squares-39.png About https://www.rafkin.com/founder daily 0.75 2020-10-20 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598376655729-W3OHLJHYRKFHW7MZC9OV/RBC+-+Client+Logos+BG+v4-26.png Founder - Meet our clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1603215353315-LUA5LWCQ27SSFDK11U9J/RBC+-+Founder+View+Work-30.png Founder - view our work https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1603216879282-EEDV896MYVC9WS8IFXDC/RBC+-+Lee+Rafkin+Founder-02.png Founder https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597586944246-8AHJM91T9MU4YQ9B5OWI/Rafkin+Brand+Consulting+-+Light+Pattern+White+Background-01.png Founder https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1603216041730-KE9DAPXCRNCIA345DXST/RBC+-+Founder+Banner+Final.png Founder https://www.rafkin.com/clients daily 0.75 2023-04-27 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598381812005-154ZBYX7U4784WVYX23A/RBC+-+Logos-02.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598381823549-NGRNU4P1FMIX9EUOLAXY/RBC+-+Logos-03.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598381823229-HM2J4GRJKGVCDNW8439Z/RBC+-+Logos-01.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598037040099-0D8J04P3AILKD90EQ53B/RBC+-+Featured+Work+AOL.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598414248208-SCD4Z266R78LNJWOAT21/RBC+-+Consumer+Brands+Client+Logo-10.png Clients - View Our Work https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598414247971-6684S345K4MZJ2G3O7YB/RBC+-+Consumer+Brands+Client+Logo-11.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598414532357-YFNQ69OC6YS3G63GXHCJ/RBC+-+Consumer+Brands+Client+Logo-12.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598417208281-UQK94ZPCEGTJOL17YNKP/RBC+-+Logos-12.png Clients - View Our Work https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598417208172-F7W4RF0BFC8DM4CNM6LB/RBC+-+Logos-15.png Clients - View Our Work https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598417207746-C44CNP5LUQ75H3NB4R6E/RBC+-+Logos-14.png Clients - View Our Work https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598417759729-BFCJP4RDW53E79PFMM20/RBC+-+Logos-16.png Clients - View Our Work https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598417759318-HLC9O04BWR2Z89FSWACN/RBC+-+Logos-17.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598417759044-ZK8SIMUQJ1NFKT1VBEIS/RBC+-+Logos-18.png Clients - View Our Work https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598418295711-U4S5J7XH9GYZTR470WRJ/RBC+-+Logos-19.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598418295761-0AZYKOMHQ04PL9VBYLCK/RBC+-+Logos-20.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598418881148-I1DADS30J14HBF3NLKXU/RBC+-+Logos-24.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598425952813-3FNKM2NBWFAP0FO38REW/RBC+-+Client+Category+Square-02+%281%29.png Clients - Travel & Tourism Gaylord Hotels Mexico Tourism ResortQuest International United Airlines Mileage Plus Wyndham Worldwide https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598419588627-DR2FK0ERMVXO9QOXXSFG/RBC+-+Client+Category+Square-03.png Clients - Education Calvert School Cardean Learning Group Texas A&M University University of Maryland Eastern Shore University of Maryland School of Medicine University of Maryland University College (UMUC) XRC Labs (Parsons School of Design) https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599941235658-NY3OHX15R291KAMGU5S2/RBC+-+Associations+NonProfit+Banner+Final-20.png Clients - Associations & Non-Profits 1Berkshire Entrepreneurship for All Geopath Literacy Network of South Berkshire Montrose Park Historic District Association Out of Home Advertising Association of America (OAAA) PickALS Foundation https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598420313043-J0X0OFIEN93N60I46ZXR/RBC+-+Client+Category+Square-04.png Clients - Government Texas Division of Emergency Management US Internal Revenue Service (IRS) US Postal Service (USPS) UK Revenue & Customs Authority https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Clients - " “Much credit for the transformation and unprecedented growth of the out of home (OOH) advertising industry can be attributed to the superb positioning, strategy, branding, and communications expertise provided by Lee Rafkin.” Nancy Fletcher President & CEO Emeritus Out of Home Advertising Association of America https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Clients - " “Lee is one of our industry’s leading brand consultants. He created the perfect name, brand strategy, and logo that positions us as a forward-looking leader that always strives to be out in front. He is smart, capable, and highly respected.” Jeremy Male Chief Executive Officer OUTFRONT Media https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Clients - " “Lee Rafkin has a razor-sharp marketing mind packed with effective, straight-up communications savvy. He is passionate, smart, diplomatic, and unafraid. Lee makes a difference. Period.” Rick Robinson Partner & Chief Strategy Officer Billups Media https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Clients - " “Rafkin’s ability to build alignment has engendered great respect among the top CEOs in the out of home media business. Rafkin is an invaluable asset to any company seeking to grow their business.” Kevin Gleason President & CEO Adams Outdoor Advertising https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Clients - " “Lee is an exceptional strategic thinker who delivers work on par with the biggest consulting organizations. I’ve hired him for multiple engagements at different companies, knowing his work will be exceptional and that he will connect with even the most discerning corporate audience.” Julia Vander Ploeg SVP & Global Head of Digital Marketing Hyatt Hotels Corporation https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Clients - " “Working with Lee was a revelation….He gained our trust by being knowledgeable yet humble, advising and leading without directing or judging….He has taught me a great deal about leadership (and) I have used these lessons repeatedly ever since.” Harold Tucker Chief Medical Officer, Greater Baltimore Medical Center President, GBMC Health Partners https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Clients - " “Lee immediately steps-up, becomes knowledgeable, and helps better refine our activities to meet the business objectives. He constantly delivers insightful and impactful work that helps us make critical business decisions.” Kevin Condrin SVP, Chief Commercial Officer ReShape Lifesciences, Inc. https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Clients - " “Lee led highly complex, parallel projects in the UK, China, and Mexico and developed an exceptional strategy for our pediatric allergy initiative, which became one of the core growth pillars of our entire company. He has the unique ability to transform global insights into an actionable and concrete plan, and the skills necessary to lead and run a big global project like this.” Elodie Roch L’Hotellier Senior Global Strategy Lead Nestlé Health Sciences https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1600054477958-FFMZFOX5J8VFMGT5ST65/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Clients - " “When I started BOLDSITE Media, Lee Rafkin was my first call. He guided us through the creation of a killer brand and the foundation for a successful future. Thank you, Lee. Your work speaks for itself.” Bob Johns President BOLDSITE Media https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1600054671589-FABN64SF5Q9L5Z7TU9QV/RBC+-+Teal+Pattern+Background+Web.png Clients - " “Lee demonstrated expertise, passion, and dedication to support us in developing winning concepts for our core brands. His ideas were refreshingly creative and backed by strong industry insights. The value of his work has been long-lasting. Lee left us with the tools and mindset to continue innovating and adapting long after his workshop was over.” Marie Dieye Marketing Manager Johnson & Johnson Consumer Health Care, Southern Europe/France https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1600054477958-FFMZFOX5J8VFMGT5ST65/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Clients - " “I've worked with Lee over the past 15 years on benefit reframing, product claims, package design, brand repositioning and other commercial innovations in diverse global markets like the UK, France, Central Europe, Germany, Poland, and South Africa. What truly sets Lee apart is his strategic mindset and action-oriented approach. Outcomes are always great and he delivers results with insight and professionalism.” Paul Archer Marketing Director, Central Europe Cluster Kenvue https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598419588627-DR2FK0ERMVXO9QOXXSFG/RBC+-+Client+Category+Square-03.png Clients FOX Media FOX Sports FOX Television Latin America Freestyle Collective Grand Ol’ Opry International Management Group (IMG) Lenovo Computer (China) Metromix/Red Eye Netscape Petfinder.com Popular Arts Entertainment Rare Medium Sony Music SPEED Channel Sunbow Entertainment Thomson Reuters Tribune Direct https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598425952813-3FNKM2NBWFAP0FO38REW/RBC+-+Client+Category+Square-02+%281%29.png Clients - Media & Entertainment AOL Alloy Digital Animal Planet Apollo Theater Automatic Media Boston Globe Media Boston.com Chicago Tribune Company Discovery Communications Discovery Networks International Discovery Networks Latin America ePromos.com https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597586944246-8AHJM91T9MU4YQ9B5OWI/Rafkin+Brand+Consulting+-+Light+Pattern+White+Background-01.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598412529608-F5V8PI1306MPJ91DWNS0/RBC+-+Client+Category+Background-05.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598413944048-H9TIDUAEKPR8AQENLS3Z/RBC+-+Client+Category+Background-06.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598417099303-G45J66YBT7S6HJ8UF2HP/RBC+-+Client+Category+Background-06+%281%29.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598417620226-EEETBAP1Q57UG7CAISYO/RBC+-+Client+Category+Background-10.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598418211855-5X7HCGPYYA8HLW0NUPS9/RBC+-+Client+Category+Background-08.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598418677568-IEZFM0L5XASYSRPW37V0/RBC+-+Client+Category+Background-11.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597586944246-8AHJM91T9MU4YQ9B5OWI/Rafkin+Brand+Consulting+-+Light+Pattern+White+Background-01.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599940657609-OFYXU8W6NT116KR2XJ0J/RBC+-+Media+Ent+Banner+Final+Web.png Clients https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1674329052411-5ETGCMF5SNJRODKWGXZB/RBC+-+Clients+Banner+2023.png Clients https://www.rafkin.com/work daily 0.75 2022-11-08 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1663452334479-9537BAWXR04MKWJ1KCGJ/UMES+Mascot+Student+%281%29.jpeg Work - <b>University of Maryland Eastern Shore</b><strong>Branding a Top HBCU</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598473992347-Y82N573ICG8OX6TSMP31/Rafkin+Brand+Consulting+-+AOL+Lenovo+Square+WEB.png Work - <b>AOL</b><strong>Creating a breakthrough internet brand for China</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598473990125-NIZ1Y3PTNBZNC2BVQRPC/Rafkin+Brand+Consulting+-+Family+TV+Discovery+WEB.jpg Work - <b>Discovery Networks</b><strong>Elevating the Discovery family of brands </strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598473992513-8CBMT0RIQ0CXR0U1SFYF/RBC+-+MAC+Square.jpg Work - <b>MAC Cosmetics</b><strong>Positioning MAC for global success</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598474202299-XTND5637LA7757O7JK78/Rafkin%2BBrand%2BConsulting%2B-%2BFox%2BSports%2BNascar%2BWEB.jpg Work - <b>Fox Sports</b><strong>Driving high speed excitement for Fox Sports</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598473993832-M247A9GOGJELXZUHKRNO/RBC+-+Gilchrist+Square.jpg Work - <b>Gilchrist Hospice Care</b><strong>Establishing a national leader in end of life care</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598474329537-6X4Y9GIBGKZMS0BNIYLG/RBC+-+OAAA+Feel+the+Real+Square.jpg Work - <b>OAAA</b><strong>Branding OOH advertising for the digital age</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598473994590-MA96WV6NZEJQULP89CV7/RBC+-+Estee+1.jpg Work - <b>Estée Lauder</b><strong>Mapping the customer journey to beauty</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598473996346-4QWENMOEWBPE0ZZHGOLY/Outfront+-+Billboard+Square.jpg Work - <b>OUTFRONT Media</b><strong>Rebranding an advertising trailblazer</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598473998444-237DBOT6JNLBM39W0BKP/RBC+-+Nestle+Square.png Work - <b>Nestlé Health Science</b><strong>Positioning and launching a global product portfolio</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598473999273-U5FRWPMOS4AYONDCAOD9/RBC+-+Medtronic+Square.jpg Work - <b>Medtronic</b><strong>Identifying profitable white space for a global medical device manufacturer</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598474110054-GCVZXVNW8XMGMG3LMY95/Rafkin+Brand+Consulting+-+Birds+Eye+Square.jpg Work - <b>Birds Eye</b><strong>Bringing the spa lifestyle to frozen foods</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599232886873-EINGUIY6ISNICDLIAJZP/RBC+-+Geopath+Square+Connection+Design-01.png Work - <b>Geopath</b><strong>Rebranding an industry standard</strong><i>LEARN MORE</i> https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Work - " “Much credit for the transformation and unprecedented growth of the out of home (OOH) advertising industry can be attributed to the superb positioning, strategy, branding, and communications expertise provided by Lee Rafkin.” Nancy Fletcher President & CEO Emeritus Out of Home Advertising Association of America https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Work - " “Lee is one of our industry’s leading brand consultants. He created the perfect name, brand strategy, and logo that positions us as a forward-looking leader that always strives to be out in front. He is smart, capable, and highly respected.” Jeremy Male Chief Executive Officer OUTFRONT Media https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Work - " “Lee Rafkin has a razor-sharp marketing mind packed with effective, straight-up communications savvy. He is passionate, smart, diplomatic, and unafraid. Lee makes a difference. Period.” Rick Robinson Partner & Chief Strategy Officer Billups Media https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Work - " “Rafkin’s ability to build alignment has engendered great respect among the top CEOs in the out of home media business. Rafkin is an invaluable asset to any company seeking to grow their business.” Kevin Gleason President & CEO Adams Outdoor Advertising https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Work - " “Lee is an exceptional strategic thinker who delivers work on par with the biggest consulting organizations. I’ve hired him for multiple engagements at different companies, knowing his work will be exceptional and that he will connect with even the most discerning corporate audience.” Julia Vander Ploeg SVP & Global Head of Digital Marketing Hyatt Hotels Corporation https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Work - " “Working with Lee was a revelation….He gained our trust by being knowledgeable yet humble, advising and leading without directing or judging….He has taught me a great deal about leadership (and) I have used these lessons repeatedly ever since.” Harold Tucker Chief Medical Officer, Greater Baltimore Medical Center President, GBMC Health Partners https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Work - " “Lee immediately steps-up, becomes knowledgeable and helps better refine our activities to meet the business objectives. He constantly delivers insightful and impactful work that helps us make critical business decisions.” Kevin Condrin SVP, Chief Commercial Officer ReShape Lifesciences, Inc. https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1598421435605-IKD5WDQAQH0P9PRC7BKW/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Work - " “Lee led highly complex, parallel projects in the UK, China, and Mexico and developed an exceptional strategy for our pediatric allergy initiative, which became one of the core growth pillars of our entire company. He has the unique ability to transform global insights into an actionable and concrete plan, and the skills necessary to lead and run a big global project like this.” Elodie Roch L’Hotellier Senior Global Strategy Lead Nestlé Health Sciences https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1600054671589-FABN64SF5Q9L5Z7TU9QV/RBC+-+Teal+Pattern+Background+Web.png Work - " “When I started BOLDSITE Media, Lee Rafkin was my first call. He guided us through the creation of a killer brand and the foundation for a successful future. Thank you, Lee. Your work speaks for itself.” Bob Johns President BOLDSITE Media https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1600054671589-FABN64SF5Q9L5Z7TU9QV/RBC+-+Teal+Pattern+Background+Web.png Work - " “Lee demonstrated expertise, passion, and dedication to support us in developing winning concepts for our core brands. His ideas were refreshingly creative and backed by strong industry insights. The value of his work has been long-lasting. Lee left us with the tools and mindset to continue innovating and adapting long after his workshop was over.” Marie Dieye Marketing Manager Johnson & Johnson Consumer Health Care, Southern Europe/France https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1600054477958-FFMZFOX5J8VFMGT5ST65/RBC%2B-%2BTeal%2BPattern%2BBackground%2BWeb.jpg Work - " “I've worked with Lee over the past 15 years on benefit reframing, product claims, package design, brand repositioning and other commercial innovations in diverse global markets like the UK, France, Central Europe, Germany, Poland, and South Africa. What truly sets Lee apart is his strategic mindset and action-oriented approach. Outcomes are always great and he delivers results with insight and professionalism.” Paul Archer Marketing Director, Central Europe Cluster Kenvue https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1597586944246-8AHJM91T9MU4YQ9B5OWI/Rafkin+Brand+Consulting+-+Light+Pattern+White+Background-01.png Work https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599773637388-YH7U0JQWCY6SG8LKPQHI/RBC+-+Purple+Line+Squares-37.png Work https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1600718691902-P9TVYABXXQD56PW8U3ID/RBC+-+Featured+Work+Banner+v2+Web.png Work https://www.rafkin.com/contact daily 0.75 2020-11-23 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1601655316254-Y8TCF06QG455ULFOPDT1/RBC+-+Brand+Audit+Contact+Rafkin.png Contact https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1599501100722-ZTMY9WNKPKMVZN2G95DE/RBC+-+Clients+Banner+Background+v1-03.png Contact https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1602014593280-EH9C00KNHLQBB9QNQFPC/RBC+-+Contact+Banner+Teal+BG-40.png Contact https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1602442171341-1I50JPUYXSJ79A74QH61/IMG_2047.jpg Contact https://www.rafkin.com/home daily 1.0 2020-10-22 https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1603387699964-WSLDKYL9VFL11GIBDA18/RBC+-+OUTFront+Feature-05.png Home - OUtfront Media Rebranding an advertising trailblazer https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1603292346976-CZ22P8RHLLCJQ1I3Q3AY/RBC+-+MAC+Feature+Final.png Home - Mac Cosmetics Positioning MAC for global success https://images.squarespace-cdn.com/content/v1/5f1d93ca13fdc32b339c62da/1603136176087-U7T46R9TN2JYIEYU852Z/RBC+-+Featured+Work-05+2.png Home - GILCHRIST HOSPICE CARE Establishing a national leader in end of life care 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