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- Global brand strategy, positioning, corporate identity and brand integration for operations in Canada, Mexico, Brazil, Argentina, U.K., France, Germany, Japan and Australia. Bilingual naming, positioning, branding, and market-entry plan for a joint venture Internet service in Mainland China between AOL and Legend Computer (now named Lenovo). Repositioning and rebranding of Netscape.
- Global brand positioning and creative development for Discovery Channel International. Brand repostioning for network launches of People + Arts and Discovery Kids in Latin America. Integration, brand architecture and brand endorsement strategies for the Petfinder.com acquisition by Animal Planet. Brand extension and licensing strategies for Discovery Communications, including new network launch of Planet Green. Global best practices and brand training for Discovery Latin America.
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Multiplatform brand positioning and strategic brand communications for the SPEED Channel, a motorsports cable network owned by Fox.
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- Naming and brand positioning for "DualDisk", a revolutionary new two-sided disk featuring a music CD on one-side and bonus video material on the flip side
- Global marketing strategy, international and domestic brand management, brand positioning and brand identity for international projects in Rome and Glasgow. Branding, advertising, strategic partnerships and design and marketing development for Meadowlands Xanadu, a $1.4 billion sports, entertainment and shopping complex featuring America's first Snow Dome for indoor skiing
- Brand positioning, architecture, identity guidelines and tools for The Chicago Tribune, Chicago Tribune Interactive, Tribune Direct, RedEye, Metromix.com, Chicagosports.com and classified partner brands such as Cars.com and Careerbuilder.com.
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- Brand positioning, corporate identity, digital branding strategies and the formation and moderation of an Executive Brand Council for the Boston Globe
- Global brand strategy, brand identity, marketing and creative development for the consumer news and information business of Reuters
- Positioning, brand identity and marketing communication tools for an elite private wealth management group at UBS
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