recent projects

 

  • Global brand strategy, positioning, corporate identity, brand management and leadership of global brand council for AOL services in Canada, Mexico, Brazil, Argentina, U.K., France, Germany, Japan and Australia / Bilingual naming, positioning, branding, and marketing plan for a Chinese joint-venture Internet service between AOL and Lenovo Computer / Repositioning and rebranding of Netscape.

 

  • New network positioning concepts for international Lifestyle Networks / Brand repostioning and identity launches for People + Arts and Discovery Kids networks in Latin America / Brand architecture and endorsement strategies for new Animal Planet acquisition Petfinder.com / Global brand licensing plan and AOR agency search for Discovery Communications / Consulting on new network launch of Planet Green / Leadership of regional brand council and training modules for Discovery Latin America.

 

  • Cable TV and online brand positioning, strategy and marketing communications for NASCAR programming block on SPEED Channel, a racing and motorsports cable network owned by Fox.  

 

  • Naming and brand positioning for "DualDisk", a revolutionary two-sided entertainment disk featuring a music CD on one side, and bonus video material on the flip side. 

 

  • Corporate brand and marketing strategy, international and domestic brand management leadership, brand positioning, brand identity and customer experience strategy for projects in Rome and Glasgow / Branding, advertising, strategic partnerships and design development for Meadowlands Xanadu, a $1.4 billion sports, entertainment and shopping complex featuring America's first Snow Dome for indoor skiing / Partnered with internationally acclaimed architects Rem Koolhas and David Rockwell.

 

  • Brand positioning, architecture, identity guidelines and digital marketing tools for The Chicago Tribune, Chicago Tribune Interactive, Tribune Direct, RedEye, Metromix.com, Chicagosports.com and classified partner brands such as Cars.com and Careerbuilder.com.  

 

  • Brand positioning, corporate identity, digital branding strategies and the formation and moderation of an Executive Brand Council for the Boston Globe.

 

  • Global brand strategy, brand identity, marketing and creative development for the consumer news and information business of Reuters / Positioned and launched global financial news and information service targeting Influentials in India and Japan / Designed and implemented global brand roadshow.

 

  • Positioning, brand identity and marketing communication tools for an elite private wealth management group at UBS.



 

For recent case studies, white papers and other samples of our work, please email us at lee@rafkin.com

917.533.1377


lee@rafkin.com